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Pedagogy-first scenarios designed backward from learning objectives. AI feedback that teaches marketing frameworks, not just scores. Built for how students actually learn.
Designed with input from marketing professors. Now accepting pilot partners for Fall 2026.
30+
Students per class supported
8
Round simulations
240+
AI feedback sessions per class
0 min
Instructor grading time
Three problems with current simulations
The $75-150M simulation market has been coasting on outdated products. Here's how AdPrax fixes each one.
Students get scores but don't learn why
Traditional simulations show results but never explain the reasoning. Students iterate blindly instead of building marketing intuition.
AI Socratic feedback after every round asks probing questions about their decisions, connecting outcomes to marketing concepts.
No way to verify students did their own work
With ChatGPT and other AI tools, written assignments are no longer reliable measures of understanding. Students can generate plausible-looking marketing strategies without learning anything.
Boss Check-In: AI-powered oral exams where students defend their strategy in a live voice conversation with a virtual VP of Marketing.
Scenarios aren't designed for learning
Generic industries with no pedagogical intent. Every scenario teaches the same concepts the same way — students never know what they should be learning or why outcomes differ.
Pedagogy-first scenarios with strategic tensions, pedagogical traps, and measurable learning outcomes mapped to Bloom's taxonomy. Each scenario teaches a specific marketing concept — STP, pricing, IMC — and the simulation is designed to make that concept the dominant factor in success.
Built for learning outcomes
Three capabilities no other simulation offers.
AI Socratic Feedback
Every round, AI asks students why they made specific decisions and connects outcomes to marketing frameworks. Personalized coaching at scale.
Boss Check-In Oral Exam
Students defend their strategy in a voice conversation with a virtual VP of Marketing. Tests real understanding and critical thinking — not copy-paste skills.
Real-Time Analytics
Score distribution, round progress, revenue trends, and at-risk student alerts. See which students need help before they fall behind.
Dynamic Concept Mastery
Each scenario measures different learning objectives using 30 composable evaluators. Market Detective tracks STP mastery; a pricing scenario tracks different dimensions. Track understanding, not just performance.
Up and running in 5 minutes
Create a Course
Pick a scenario, set difficulty, get an enrollment code.
Students Join
Share the code. Students sign up and enter the simulation.
Make Decisions
Each round: pricing, channels, features, promotion mix.
AI Coaches
Socratic feedback after every round. You monitor progress.
Works for any class size
Tested with 30 concurrent students completing 8 rounds simultaneously. Zero manual grading at any scale.
240+
AI feedback sessions per class
Every student gets personalized Socratic coaching after every round — automatically.
0 min
Instructor grading time
Grades calculate automatically based on financial performance, decision quality, and concept mastery.
Real-time
Student progress monitoring
See who’s falling behind before it’s too late. Early alert system flags at-risk students automatically.
Managing 30 students from one dashboard — enrollment, progress, grades, and AI coaching all in one place
How we compare
The simulation market has been coasting on outdated products.
| Feature | AdPrax | Stukent | Markstrat | Capsim |
|---|---|---|---|---|
| AI Tutoring | ||||
| Transparent Scoring | ||||
| Mobile App | ||||
| LMS Integration | ||||
| Oral Exam (Boss Check-In) | ||||
| Adaptive Difficulty | ||||
| Pedagogy-First Scenarios | ||||
| Curriculum-Mapped | ||||
| Dynamic Concept Mastery | ||||
| AACSB-Aligned Analytics | ||||
| No class size limits | ||||
| Modern UX |
Starting at $39/student
Less than Stukent. More than competitors offer. No hidden fees.
View pricing details →Join the Fall 2026 Pilot
Free full-semester pilot. Full platform access. No commitment required. Be among the first professors to teach with AI-native simulations.
No credit card required. Full access for your entire class.