Simple, transparent pricing
Per-student pricing with no hidden fees. Whether you have 15 or 150 students, pricing stays the same per student. Pilot the full platform free for a semester.
Standard
Core simulation with AI feedback
- Core marketing simulation engine
- AI Socratic feedback on every round
- Curated scenario library (growing quarterly)
- Transparent scoring with explanations
- Student mobile app (iOS) & web access
- Instructor dashboard with analytics
- Grade export (CSV)
- Email support
Premium
Full platform with Boss Check-In & LMS
- Everything in Standard
- Boss Check-In AI oral exams
- LMS integration (LTI 1.3)
- Adaptive difficulty
- Advanced instructor analytics
- Custom scenario support (coming soon)
- Priority support
- AACSB-aligned assessment reports
Volume pricing available. Site licenses start at $5,000/year for departments with 100+ students. Contact us for custom pricing.
Compare plans
| Feature | Standard | Premium |
|---|---|---|
| Marketing simulation engine | ||
| AI Socratic feedback | ||
| Built-in scenarios | All | All + custom |
| Transparent scoring | ||
| iOS app & web access | ||
| Instructor dashboard | ||
| Grade export (CSV) | ||
| Boss Check-In oral exams | — | |
| LMS integration (LTI 1.3) | — | |
| Adaptive difficulty | — | |
| Advanced analytics | — | |
| AACSB assessment reports | — | |
| Custom scenarios | — | Coming soon |
| Support | Priority |
Frequently asked questions
How does the free pilot work?
Pilot partners get full Premium access for one semester at no cost. No credit card required, no commitment. We want you to experience the platform before committing. At the end of the pilot, you can choose to continue with a paid plan or walk away.
When are students charged?
Students purchase access when they enroll in your course, similar to a textbook. Pricing is per-student, per-semester. You choose which plan to use when you create your course. We also offer institutional site licenses for predictable budgeting.
What LMS platforms do you support?
AdPrax supports LTI 1.3 integration with Canvas, Blackboard, Brightspace (D2L), and Moodle. This enables single sign-on, automatic roster sync, and grade passback. LMS integration is included in the Premium plan.
Can I switch plans mid-semester?
Yes. You can upgrade from Standard to Premium at any time during the semester. The difference in cost is prorated. Downgrading mid-semester is not available to ensure students don't lose access to features they've been using.
What are the Boss Check-In oral exams?
Boss Check-In is an AI-powered oral exam where students have a voice conversation with a virtual VP of Marketing. They defend their simulation decisions, answer follow-up questions, and demonstrate real understanding. It's the most effective tool for academic integrity in the age of AI.
How many students can be in a course?
There's no limit on students per course. AdPrax is built on scalable cloud infrastructure. Whether you have 20 students or 500, the platform handles it. Volume discounts are available for large enrollments.
Do you offer instructor training?
Yes. All plans include access to our documentation and onboarding flow. Premium plan customers get a dedicated onboarding session with our team. We also provide sample syllabi, assignment guides, and best practice documentation.
What if I'm currently using another simulation?
We designed AdPrax to be easy to switch to. Our scenarios are designed backward from specific learning objectives — covering the same marketing concepts as Stukent, Markstrat, and Capsim, but with measurable concept mastery and adaptive difficulty. We offer migration guidance and can help you map your existing course plan to AdPrax scenarios.
Start with a free pilot
Try the full Premium plan for a semester. No cost, no commitment. See why marketing educators are switching to AdPrax.