Everything the course needs, without the usual simulation baggage.
AdPrax covers the student decision loop, the instructor monitoring layer, and the assessment workflows that older simulation platforms leave unfinished.
Student + instructor
workflows in one platform
AI-native
feedback and assessment model
LTI-ready
for real course deployment
Product showcase
Student, instructor, and mobile workflows
The platform spans the simulation workflow, course management, oral exams, analytics, and grade reporting instead of forcing instructors to stitch those pieces together themselves.
Learn by doing, with coaching built into the loop.
Students make real marketing decisions, get guided feedback, and defend their reasoning through the same experience.
AI Socratic feedback
After every round, students explain their thinking and get guided coaching tied directly to the marketing decisions they made.
Pedagogy-first scenarios
Scenarios are designed backward from specific concepts like STP, pricing, and IMC instead of being generic industry skins.
Boss Check-In
Students defend strategy decisions in a voice conversation with an AI VP of Marketing, which tests real understanding.
Dynamic concept mastery
Scenario-specific evaluators track how student understanding develops over time, not just how they placed on a leaderboard.
Responsive on every device
Students can review feedback, results, and grades from desktop or mobile without a separate app download.
Transparent scoring
Score breakdowns stay aligned to the learning objectives so students understand what matters and why.
Scenario onboarding with market context and segment detail
Decision-making surface with real-time budget visibility
Round-by-round coaching with concept-level feedback
Final performance report with narrative and mastery context
Powerful course operations without heavyweight setup.
Instructors get the management, analytics, and assessment tools they need while keeping the course workflow approachable.
Course management
Create sections, manage rosters, set scenario configuration, and get the class live without a long setup process.
Live progress monitoring
Track who is progressing, who is falling behind, and which trends are emerging while the course is still in motion.
Grade export and LMS sync
Export grades or connect the course through LTI 1.3 for roster sync and grade passback.
AI feedback browser
Review the Socratic feedback students receive and identify misconceptions across the course.
Boss Check-In controls
Configure deadlines, rubrics, difficulty, and transcript review for the oral exam workflow.
LMS integration
Canvas, Blackboard, Brightspace, and Moodle workflows are supported through the same LTI 1.3 layer.
Class-wide view into AI coaching and student reasoning
Analytics for score distribution, trends, and at-risk students
Browse the full surface area.
The interactive gallery covers the student journey, instructor dashboard, and mobile views in a single place.
Brand scenario with detailed market data, consumer segments, and competitive landscape
Built for outcomes, not just activity.
Adaptive difficulty
Competitive pressure adjusts to student performance so more learners stay in a productive challenge range.
Academic integrity support
Boss Check-In adds a live defense layer that written work alone cannot provide in the age of generative AI.
AACSB-aligned analytics
Concept-mastery reporting can support assurance-of-learning style reporting instead of forcing manual reconstruction later.
Curriculum-mapped scenarios
Scenario design can align to specific course weeks and Bloom-level expectations instead of one monolithic simulation arc.
The student workflow still works on a phone.
Students can keep up with feedback, results, and grades without being chained to a desktop browser.
Dashboard
AI feedback
Grades
Ready to see the feature set in a live course?
The pilot gives you the fastest path to validating the student experience, instructor workflow, and assessment model with your own class.