Everything you need to teach marketing effectively
AI-powered simulations, Socratic feedback, and oral exams in one platform. Designed for marketing educators and their students.
Learn by doing, guided by AI
Run real marketing campaigns, get personalized coaching, and prove your understanding through AI-powered conversations.
AI Socratic Feedback
After every round, AI asks probing questions about your decisions. Why did you price that way? What did the data tell you? Learn through guided discovery, not just scores.
Pedagogy-First Scenarios
Navigate a snack bar market with 5 consumer segments, 4 competitors, and a strategic trap built in. Each scenario teaches a specific marketing concept — STP, pricing, IMC — with measurable learning outcomes. The simulation is designed so mastering that concept is the dominant factor in success.
Boss Check-In
Defend your strategy in a voice conversation with a virtual VP of Marketing. Proves real understanding and critical thinking — not just copy-paste from ChatGPT.
Dynamic Concept Mastery
Track your understanding across scenario-specific learning areas. Market Detective tracks 5 STP concepts; a pricing scenario tracks different dimensions. 30 composable evaluators measure real understanding — updated after every AI interaction.
Mobile-First Design
Native iOS app and responsive web experience. Review results, read AI feedback, and prepare for Boss Check-In from anywhere — not just at a desktop.
Transparent Scoring
Scenario-specific weights that match learning goals. Market Detective: 30% financial, 35% decision quality, 35% learning mastery. Every scenario calibrated for its teaching objective — no hidden formulas, no guessing what matters.
Scenario introduction with market data and consumer segments
Marketing decision interface with real-time budget tracking
AI Socratic feedback with personalized coaching questions
Comprehensive end-of-simulation performance report
Powerful tools, minimal setup
Create courses in minutes, monitor progress in real-time, and let AI handle the heavy lifting of individual feedback.
Course Management
Create courses with enrollment codes, configure scenarios and difficulty, manage student rosters. Get a class running in under 5 minutes.
Real-Time Progress Monitoring
See which students are on track, behind, or excelling. Dashboard highlights who needs attention with status indicators and completion tracking.
Grade Export
Export grades as CSV or sync directly to your LMS gradebook via LTI 1.3. Compatible with Canvas, Blackboard, Brightspace, and Moodle.
AI Feedback Browser
Review the AI feedback your students receive. See Socratic questions, student concept mastery progression, and identify common misconceptions across the class.
Boss Check-In Configuration
Set deadlines, configure difficulty, choose grading rubrics, and review session transcripts. Full control over the oral exam experience.
LMS Integration
LTI 1.3 integration with Canvas, Blackboard, Brightspace, and Moodle. Single sign-on, automatic roster sync, and grade passback.
AI feedback browser with class-wide filtering
Real-time analytics with score distribution and trend charts
See it in action
Browse through the student experience, instructor dashboard, and mobile views. Click any screenshot to enlarge.
Brand scenario with detailed market data, consumer segments, and competitive landscape
Built different
Modern infrastructure, thoughtful design, and a focus on learning outcomes — not just engagement metrics.
Adaptive Difficulty
AI competitors adjust their strategy based on student performance. Struggling students face easier markets; advanced students face tougher competition. Everyone stays in their zone of proximal development.
Academic Integrity
Boss Check-In oral exams verify real understanding through live conversation. Students can't copy-paste their way through a Socratic dialogue with an AI examiner who asks follow-up questions.
AACSB-Aligned Analytics
Dynamic concept mastery data maps directly to AACSB Assurance of Learning requirements. Automated reporting tracks student achievement against learning objectives across your accreditation review cycle.
Curriculum-Mapped Scenarios
Scenarios mapped to specific course weeks with Bloom's taxonomy levels. Introductory tier (weeks 3-14), Upper-Division, and MBA tiers. Assign the right scenario for your course — STP in week 7, pricing in week 10, IMC in week 12.
Transparent grading with round-by-round performance tracking, CSV export, and LMS grade passback.
Full experience on every device
Students can review results, read AI feedback, and track their grades from their phone.
Dashboard
AI Feedback
Grades
Ready to upgrade your simulation?
Join the pilot program and get a full semester of AdPrax free. No commitment, no credit card required.